Privacy Policy

Last updated: January 11, 2026

Paranoia FightWear (“Paranoia,” “we,” “us,” or “our”) operates this website and online store (the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or use our Services.

In addition, you agree to our Messaging Terms and Messaging Privacy Policy .

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

We may collect the following categories of personal information:

  • Contact Information: Name, billing and shipping address, email address, phone number
  • Account Information: Username, password, saved items, preferences
  • Transaction Information: Payment details, order history, cart contents, shopping activity
  • Communications: Customer service inquiries, responses to promotions or SMS messages
  • Technical & Usage Information: IP address, browser type, device identifiers, operating system, referring URLs, page interactions

SMS / Text Messaging Program

When you opt in to receive SMS marketing messages from Paranoia FightWear, we collect your mobile phone number, your consent to receive text messages, and message interaction data (such as delivery confirmation and link clicks).

We use this information to:

  • Send promotional messages and early access alerts
  • Provide order confirmations and transactional updates
  • Send abandoned cart reminders
  • Respond to customer service inquiries

Message frequency may vary. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchase.

You may opt out at any time by replying STOP to any message. For help, reply HELP or contact us at paranoiafightwear@gmail.com.

SMS opt-in data and consent will not be sold, rented, or shared with third parties for their marketing purposes. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties except for messaging service providers that assist in delivering our text messages.

Cookies & Abandoned Cart Tracking

Paranoia FightWear’s website uses cookies, pixels, and similar technologies to:

  • Keep track of items you add to your shopping cart
  • Identify when a cart has been abandoned
  • Analyze site usage and performance
  • Deliver targeted advertising

If you add items to your cart but leave the site without completing your purchase, we may use cookies and related technologies to determine that your cart has been abandoned. If you have opted in to receive SMS or email communications, we may send you a cart reminder message.

You may manage or disable cookies through your browser settings; however, doing so may affect site functionality.

How We Use Personal Information

  • Provide and improve our Services
  • Process payments and fulfill orders
  • Communicate with you
  • Send marketing communications (email and SMS)
  • Detect fraud and enhance security
  • Comply with legal obligations

How We Disclose Personal Information

We may share personal information with:

  • Shopify (our ecommerce platform provider)
  • Payment processors
  • Shipping and fulfillment providers
  • Analytics and marketing service providers
  • SMS delivery platforms such as Klaviyo
  • Legal authorities when required

If this Privacy Policy mentions data sharing with third-party marketing partners, such sharing does not include SMS opt-in data or consent information.

We do not sell personal information in exchange for monetary compensation.

Location Information

We may collect general location information based on your IP address to estimate your geographic region, display appropriate currency or shipping options, and prevent fraudulent transactions. We do not collect precise GPS location data through our website.

Children’s Privacy

The Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

Data Security & Retention

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure. We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Your Rights & Choices

Depending on your jurisdiction, you may have the right to access, correct, delete, or transfer your personal information and opt out of marketing communications. To exercise your rights, contact us at paranoiafightwear@gmail.com.

International Data Transfers

Your personal information may be transferred to and processed in countries outside your own, including the United States, where data protection laws may differ.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or your personal information, contact:

Email: paranoiafightwear@gmail.com